The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other
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A curated channel of the best articles, videos and insights about digital media & marketing.
The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other
This is "Navigator Explainer (US Version)" by Live Account on Vimeo, the home for high quality videos and the people who love them.
Twitter will discontinue offering free access to the Twitter API starting February 9 and will launch a paid version.
And we danced.Patreon reaction video is LIVE now!https://www.patreon.com/posts/77245316/More info and sources at bottom.Find me elsewhere:Instagram: https://...
Time to crack open an ice-cold tallboy and hydrate with your underage buds! Check out our first overpriced national TV commercial from the Big Game!Murder yo...
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two sided market," where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.
Botmasters have created a Kafkaesque system where companies are paying huge sums to show their ads to bots. And everyone is fine with this.
In the attention economy, old ways of measuring ad success don't work. Learn three ways to grab consumer attention and keep it.
Uber's move to sell ads to show customers is the latest effort to fill every moment of screen attention with paid messages.
Online advertising's dominant "duopoly" faces a wave of new challenges that are eating away at their numbers.
As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity. For a long time, brands across industries could collect and store online data without explicit disclosure of that capture and, more importantly, without first obtaining consent. This was a discreet and arguably invasive practice.
CNBC's Julia Boorstin sits down with The Trade Desk CEO Jeff Green on big picture outlook on ad technology. For access to live and exclusive video from CNBC ...
Tim Armstrong, Flowcode CEO and former AOL CEO, joins 'Squawk Box' to discuss Armstrong's thoughts on the digital ad space, how the tech sector will play out...
Brands must dream big to push the limits of experience design in the metaverse.
►"This Crash Will Be WORSE Than 2008" | Robert Kiyosaki►https://youtu.be/OTXyJosj-eM►Joe Rogan: I Can't Believe What is Happening to Jordan Peterson...►Speci...
A virtual room full of first-party data but protected as anything else in the entire web - this, in short, is data clean room.
When travel began picking up again several months into the pandemic, the hospitality industry breathed a collective sigh of relief. Not every brand in the industry went back to business as usual, though. Marriott, for one, saw an opportunity. Leisure travel was on the rise, and many customers who once traveled mostly for work were now taking longer trips that combined business with leisure. To meet the shifting needs of its customers, the company had to embrace new tactics.
Celebrity culture; the good, the bad, the ugly, and the beautiful; a symbiotic relationship between the viewer and viewed. It is an ever-present part of the human experience. I’m sure that somewhere thousands of years ago there was a caveman known for being particularly strong, and everyone in the cave cheered for Oorg of the Large Biceps and His Mandible-Crushing Hands.
Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms.
The social-media platform has become a spectacle driven by a narrow and unrepresentative group of élites.
Nobody has ever created a space ad, but the technology already exists. And a space ad could pay for itself after one month.
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