Meta lost $2.8 billion trying to build the metaverse last quarter.
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A curated channel of the best articles, videos and insights about digital media & marketing.
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Meta lost $2.8 billion trying to build the metaverse last quarter.
Data unions, being pioneered under new EU legal frameworks, offer the best of all worlds: consumers are empowered to control their data’s destiny while advertisers gain access to valuable information about potential customers in a privacy-respecting way.
As a woman packs up her home to move out, she's questioned about her big bag of lucky buttons. Although her friend might not understand, she decided to keep the buttons but sell her car. Suddenly two representatives from CarGurus cruise into the living room with her vehicle to explain that you can sell your car by getting a competitive offer from then network of CarGurus dealerships across the country. The representatives add that the best part is that you can have your car picked up from your home so you don't need to worry about moving it. Although they can pick up cars, the representative, unfortunately, will not help pick up buttons when the lucky buttons spill across the floor.
Finding a way to articulate why less means more in programmatic advertising is becoming a necessity for the largest companies in ad tech.
Brand marketing vs performance marketing. One of the classic contests of our industry; a debate that causes heated exchanges and biased arguments. Recently, the prevailing sentiment has been anti-performance. Especially after iOS14, the Facebook outage, and reports that behemoths like Uber and Airbnb switched off a big chunk of performance spend with zero to little impact, performance marketing’s impact is being questioned. The great Rand Fishkin went as far as to wonder whether it’s an “analytics scam”.
Like many products before it, Wordle has driven desire by limiting its volume - something all marketers should feel confident to try out.
Actual figures show the third quarter of 2021 reached the highest adspend on record at £7.3bn.
DIRECTV STREAM brings your live TV and on demand favorites together like never before. Some other things we’re bringing together: a sports superstar with a s...
In the past, taste was scouted from hip kids and sold to the masses. But in the great river of content, what does cool even mean?
Time for an update on what bots can do. Bots are software programs that help with automating tasks. As with any technology or tool, they can be used for both good and evil. Search engine crawlers are bots that load web pages to index the content so the page shows up in search results. Other bots help automate the writing of news stories; for example about weather, stock quotes, and other news. Bots also help with cybersecurity — link checking bots open every email and click every link to check for malicious code, phishing or malware before forwarding the email on to the human recipient. And Google AdsBot checks every landing page of every ad to make sure it is live and the content matches the topic of the ad that clicks through to it.
Bloomberg business reporter Shelly Banjo explains how a goofy Chinese app took over the world.
If you've ever wanted a formalized way to declare your superior knowledge of GIFs, GIF Battle is the game you've been waiting for.
For many of us, for better or for worse, the internet is home. Our communities are here, because many of them could not exist any other way. Superfans, shitposters, amateur experts, wiki nerds, grizzled forum moderators, obsessive sneaker enthusiasts, and hobbyists who spend a substantial amount of their time photographing vintage Furbies in human clothes, for example—the cultural and creative output of these communities is enormous and ever growing.
In my state of residence, I become eligible for the vaccine pretty soon. And even though I was already planning to get vaxxed, there appear to be all kinds of incentives cropping up that make me even more enthusiastic about it. A certain venerable…
You’re now listening to the 2021 IKEA Audio Catalog. Or rather, you will be listening to it, just as soon as you click, tap, or maybe even just stare intense...
Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in.
✅ Get FREE, actionable advice from legitimate founders on starting and growing ANY Business https://foundr.com/free-training/?sl=youtube_free_freetrainingin...
- Discover our Founder’s Edition Plan ► https://youtube.slidebean.com/founders-edition - Try Slidebean free for a month! ► https://youtube.slidebean.com/fr...
Go-To-Market Plan |If you've built a product and you've got some revenues flowing but you're not quite at the point where you have predictable and scalable g...
To hear Google tell it, consumer privacy is now so important that it has decimded to stop tracking and targeting individuals across the internet. Examined closely, Google’s announcement does nothing to protect consumers while advancing its campaign of anticompetitive conduct. Google positions its recent efforts as privacy-enhancing so long as we all agree to play in Google’s new Privacy Sandbox called Federated Learning of Cohorts (FLoC). No, really, that’s what they are calling it. Let’s start with a plain-English description of this new sandbox, to the extent possible. Google says it will eliminate the use of third-party “cookies” in its Chrome browser. It will replace those “cookies” with a new algorithm that analyzes individual consumer’s types, habits, and preferences and places them into FLoCs, which are groups of individuals which will all receive the same ads. These “cohorts” are individuals that share common characteristics such as college-educated, charcuterie-loving golfers, who frequently visit the Hamptons and shop at Nordstrom. Let’s just say this FLoC won’t get ads for payday loans. Now, even though Google claims it will no longer permit cookies and “will not build alternate identifiers,” it will not apply those new rules to itself. Google will certainly know enough to constantly place individuals into ever-changing groups. On Android devices alone, Google maintains over a dozen unique identifiers. So consumers will be tracked as individuals but marketed to as a group, and as part of multiple different groups. And these groups will change based on the ads being served. Consumers will be dynamically and instantaneously assigned (by algorithm) to different FLoCs based on their profiles and ad content. And as consumers are placed in more and more FLoCs, they rapidly generate a list of FLoCs that uniquely describes…one individual. This is Google’s new Privacy Sandbox. Yes, it’s FLoCed up.
The HBO documentary follows three nobodies who are trying to become social-media famous—a pursuit that involves buying followers, unboxing products, and staging photo shoots in a plastic kiddie pool.
If you ever had the question of what is Eskimi DSP and what we do, your answer is here! Play the video and learn more about our digital marketing data driven...
So what are the alternatives? Google’s plan is to target ads against people’s general interests using an AI system called Federated Learning of Cohorts (FLoC). The machine learning system takes your web history, among other things, and puts you into a certain group based on your interests. Google hasn’t defined what these groups will be yet but they will include thousands of people that have similar interests. Advertisers will then be able to put ads in front of people based on the group they’re in. If Google’s AI works out you really like sneakers, for example, then you’ll be chucked in a group with other similarly-minded sneaker fans.
Whether starting or stopping, breastfeeding is an emotional and physical journey full of highs and lows that many new moms are unprepared for. We're lifting ...
‘I am manifesting abundance on all platforms,’ I find scrawled in my notebook when my week on Clubhouse is over
