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A curated channel of the best articles, videos and insights about digital media & marketing.
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
Commerce media is revolutionizing how ads are bought and optimized. Companies need a strategy to share in its potential trillion-dollar-plus value.
See what happens when the whole universe comes together in Real Magic ways to help a boy in need of uplift and a little inspiration. #CocaCola #RealMagic
Elon Musk slaughtered BBC reporter James Clayton in a live interview.
The restrictions passed through Utah's Republican-supermajority Legislature reflect how politicians' perceptions of technology companies are changing — and that includes pro-business Republicans.
Digital Transformation keeps marketers up-to-date on the latest industry trends, news, and insights in a constantly evolving landscape. If you haven’t subscribed yet, click the “Subscribe” button in the upper right corner above.
Try ChartMogul ► https://youtube.slidebean.com/redbullWe don’t just make videos; we're the platform for founders to scale their startup ► https://slidebean....
Here's the legendary Bud Light commercial which has never aired on TV but received millions of views and won several awards.It shows what happens to an offic...
Advertising veteran Sir John Hegarty explains why it is hard to make hit adverts in a digital world.
News and analysis of the online travel industry, including travel tech, travel startups, and venture capital investments in the online travel space.
Sales and marketing in hospitality need to evolve to offer more cultural depth and personalization to luxury consumers.
When Neal Stephenson coined “the metaverse” three decades ago, his book Snow Crash was found on the shelves of “science fiction”. While the book remains in t...
And what exactly is “artificial intelligence” anyway? It’s an ambiguous term with many possible definitions. It often refers to a variety of technological tools and techniques that use computation to perform tasks such as predictions, decisions, or recommendations. But one thing is for sure: it’s a marketing term. Right now it’s a hot one. And at the FTC, one thing we know about hot marketing terms is that some advertisers won’t be able to stop themselves from overusing and abusing them.
A letter writer cannot understand why it’s now considered rude to call people.
Roblox is exploring how novice developers can use language-based generative AI to build out new virtual worlds.
Jeff Green is the CEO and co-founder of The Trade Desk. We cover the parallels between The Trade Desk and an equity exchange, why Jeff chose to align with ad buyers instead of sellers, and how he shaped the culture of his firm.
When asked why they don't use Google as much for search, the Gen Zers interviewed by NBC News had a simple answer: They prefer visual platforms. About 40% of Gen Zers prefer to discover information — such as how to plan a vacation, decide what skincare products work best, or pick a restaurant for a meal — on other platforms.
Scored by the Oregon Symphony, Only Slightly Exaggerated is a fantastical tourism commercial created for Travel Oregon by Portland-based advertising
Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be found at https://www.ft.com/tour. https://www.ft.com/content/fb1254dd-a011-44cc-bde9-a434e5a09fb4 The theory is simple. When organisations face challenges, they bring in high-IQ, high-octane outsiders with specialist skills and new ideas. Although the outsiders cost a lot, they don’t stay long and they more than pay their way by improving efficiency. No one ever got fired for hiring McKinsey. The reality has long been more complex. What do these outsiders — strategy consultants, such as the ‘Big Three’ of McKinsey, Bain and Boston Consulting Group — really know? Critics say their ideas are often ones that the hiring organisation has already thought of. There are some complete disasters, such as McKinsey’s work promoting opioids. Yet consultants, supposedly brought in for short projects, never seem to leave.
Twitter has updated its policies to allow licensed cannabis-related companies to run certain kinds of ads in states where the ads are legal.
Those ad businesses are part of an expanding set of options for marketers to reach consumers, often aided by the companies’ own data on their customers. Walmart Inc., for example, lets advertisers use its data to send targeted digital ads to shoppers across the web. DoorDash Inc., Kroger Co. and CVS Health Corp. have also been giving advertisers more ways to reach consumers
Scrolling past ads has rarely been enjoyable. But in recent months, people say the experience seems so much worse.
Todd Brizendine