The new year offers brands the chance to refine social media strategy. Here are five key trends marketers should know for the year ahead, writes Hootsuite Asia Pacific’s Roger Graham.
You have shared a post that offers payment for clicks.
To receive credit and payment, please sign in.
Learn more about paid sharing
by signing in you agree to the terms of use
create your account
I just want to read stuff
Awesome. Browse pages and subscribe to the ones you like.
I want to post and earn money
Create a page about something you're passionate about and post links to articles, stories and more. Trunqd is 100% free to use, and we will pay you 80% of all ad revenue on your pages. It takes less than 60 seconds to sign in and create your first post.
I want to advertise
You can create an ad on any page within seconds.
sign in with facebook
If you prefer to sign in with email, click here.
create new subaccount
The new year offers brands the chance to refine social media strategy. Here are five key trends marketers should know for the year ahead, writes Hootsuite Asia Pacific’s Roger Graham.
The growing importance of brand and consumer experience calls for better understanding of digital and data, and marketers need to look beyond their brand, according to Matt Sutton, CEO of AdParlor Asia Pacific. ----- The advent of digital has changed the way brands engage with consumers. While brands had full reign over their advertising messages in the past, social media has taken away that privilege as consumers become more vocal, forcing brands shape their brand stories into one that speaks to them. Done right, it can turn into an overnight marketing success. However, if brands go down the wrong path, the results can be detrimental. On a positive note, the capabilities available, coupled with a fast-paced digital environment mean that the possibilities in marketing today are limited only by imagination. The growing importance of brand and consumer experience through also calls for better understanding of digital and data.
