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Destination management and marketing organizations have faced unprecedented challenges over the past few years. These headwinds were strong: Destinations had to pivot in their marketing strategies to connect with the right traveler at the right time, address staffing shortages that resulted from the pandemic and shift booking windows to meet fluctuating demand. But now, the good news is that travelers are hungry to hit the road – our latest research shows that eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan on taking two trips. This allows for new and expanded opportunities for destination marketers to reach these travelers.

Digital Media

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As privacy concerns related to data capture reach a fever pitch, consumer data – perhaps better described as the critical currency which powers personalization – is becoming a protected commodity. For a long time, brands across industries could collect and store online data without explicit disclosure of that capture and, more importantly, without first obtaining consent. This was a discreet and arguably invasive practice.

Digital Media