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Sponsored by Here’s our pick of the 7 best podcast series for personal and professional development. Consider this list the “edu-tainment” your commute so desperately needs: How I Built This by NPR ~60 Minutes Host Guy Raz interviews founders of breakthrough companies about how they took their businesses from napkin-scribble to Fortune 500 …
The name “Josiah Wedgwood” doesn’t pique the interest of most tech bros. He didn’t grace stages clad in a black turtleneck. He didn’t build a steel or railroad empire. He wasn’t the richest man of all time, or the most powerful. But nearly 300 years ago, in a small village in the English hills, he revolutionized the way the world thought about business and entrepreneurship — by making pottery. Wedgwood has been called the “first tycoon,” the “Steve Jobs” of the 18th century, and “one of the most innovative retailers the world has ever seen.” Scholars regard him as both the father of modern marketing and the creator of the first luxury brand. In his quest to invent and sell ceramic wares, he pioneered sales techniques like money back guarantees, free delivery, and “influencer” marketing. This is the story of a small-time potter from the middle of nowhere who turned a “rude uncultivated craft” into a thriving global industry.
