Like many products before it, Wordle has driven desire by limiting its volume - something all marketers should feel confident to try out.
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Like many products before it, Wordle has driven desire by limiting its volume - something all marketers should feel confident to try out.
Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in.
Google says money is moving back to brand building on its platforms as brands look to "keep their brands in front of people to stay top of minds".
In a brilliant new HBO documentary, the US behavioural economist Dan Ariely muses on the leadership qualities most likely to inspire others to follow. “It isn’t about data,” he notes. “People don’t get too motivated by data and facts.” The magic ingredient, it turns out, is storytelling. “Stories have emotions that data doesn’t,” explains Ariely. “And emotions get people to do all kinds of things.” Marketing leaders will prick up their ears. First, because marketing departments tend to be big, diffuse and populated by individuals with strongly-held, divergent opinions, so any insight from the behavioural sciences on how to get everyone pointing in the same direction is welcome.
