In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts…
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In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts…
Taco Bell serves more than 2 billion customers each year at 7,000 restaurants across the globe. However, the fast food chain has become known for more than their appetizing selection of tacos, burritos, and quesadillas, they’re continuing to prove themselves as leaders in the world of social media marketing. The Tex-Mex fast food chain has become prominent on every social media platform, creating a unique social media presence that’s unparalleled to its competition. While fast food kingpin, McDonald’s, may boast more collective followers, Taco Bell has managed to be levels ahead when it comes to engagement and the brand attention that their social media activity receives. Making use of every available social media platform is one thing, but Taco Bell has lifted the veil that separates most major companies from their customers by engaging with them in a more personal and fun fashion. So how did Taco Bell manage to sear their name in as the heavyweights of social media marketing? The following three aspects of Taco Bell’s social media marketing strategy show how they’ve managed to outshine their competition and how your company’s strategy can learn from it.
There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially rep…
Social Media is one of the top online activities. Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.…
Deciding to include social media in your marketing efforts today is almost a no-brainer. The question is not “if,” but “how?” Your overall goals of social media marketing probably fall in lin…
To curate or create? It’s a question that many marketers ask themselves when planning their strategy. Luckily, the answer isn’t one or the other. It’s a combination of both curation…
