• 
• 
• 
• 
• 

3. Bottlenecks Just because a process has been executed one way for a long time doesn’t necessarily make it the best option. Often, companies will overlook sources of process slowdowns because of their lack of visibility and inability to understand the impact of a bottleneck. These bottlenecks are sometimes the result of not adapting to new technologies -- or “gatekeepers” demanding control over a specific phase of a process. Regardless of the reason, process hurdles can cause major slowdowns, with far-reaching financial impacts. General Electric reported that just a 1 percent improvement in oil recovery was worth 80 billion additional barrels per year -- the equivalent of billions of dollars in additional revenue. Another GE finding: Avoiding just one day of down-time on an offshore platform can prevent $7 million per day in lost production. The fix. Adapting to new technologies and being open to new solutions is the best way to improve processes. Be aware of a process that seems to be slowing down your business and actively pursue a way to improve it.

Digital Media

• 
• 
• 
• 
• 

It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk.

Digital Media

• 
• 
• 
• 
• 

Use landing pages to validate demand and build a pre-marketing list. --- A landing page is a standalone web page built for the sole purpose of marketing. The logic behind these pages is simple. You create a single page, advertise your value proposition, and wait to see if your idea gains traction. Here’s what’s great about landing pages: 1. You don’t need to have a product ready to build such pages. 2. Anyone can create them. However, if you are building a landing page without an operational business, make it a point to inform your visitors of an impending launch. Also, provide them with an opportunity to share their contact information. Beside being good manners, collecting email data helps validate your idea. Think about what email collection really means. A growing email database means your target market approves of your idea whereas a page that receives little to no sign-ups indicates lack of demand.

Digital Media

• 
• 
• 
• 
• 

How hashtags changed an industry.

Digital Media

• 
• 
• 
• 
• 

Old -fashioned advertising and pricing transparency is a good start.

Digital Media

• 
• 
• 
• 
• 

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites.

Digital Media

• 
• 
• 
• 
• 

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?

Digital Media

• 
• 
• 
• 
• 

By bringing on these key people, you'll be able to scale quickly without losing your ability to provide great products and excellent customer service.

Digital Media

• 
• 
• 
• 
• 

The social media cacophony makes it difficult to be heard but an entire industry has developed to amplify your company's message.

Digital Media

• 
• 
• 
• 
• 

Get ready for the re-connection of audiences and brands over the next five years.

Digital Media

• 
• 
• 
• 
• 

The new product arrives on the heels of Jack Dorsey's reappointment as CEO.

Digital Media