The question of “how many intermediaries are actually necessary?” is ringing louder than ever, and to some extent SSPs and DSPs are trying to usurp each other’s positions as there may not be room for both parties.
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The question of “how many intermediaries are actually necessary?” is ringing louder than ever, and to some extent SSPs and DSPs are trying to usurp each other’s positions as there may not be room for both parties.
AdMonsters speaks with Claudia Page, Dailymotion's VP, Partner Products, about how Facebook fits with 2018's realities of audience development.
