Life ain't easy out there for us social media marketers. New networks are popping up every week, established channels are changing their algorithms at the drop of a hat, and we're still constantly on the hook to defend our jobs. It's an ever-changing playing field, which can make for early mornings and tiring evenings. What are the five things keeping us up at night -- and how can we solve for them? Let's check it out. 1. Resources and Time As I said before, we don't just Tweet. Social marketers are customer service reps, brand marketers, and content creators. The Social Media Manager wears a lot of hats and needs resources to do his or her job right. According to a recent study from eMarketer, securing enough internal resources impacts 46% of survey respondent from enterprise companies! This ranked in the top three of all challenges (don't worry -- we'll get to the first two in a second). SOLUTION: Find tools that will make your life easier. On the free side, I save time with
