After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter results this week from Alphabet, Meta Platforms and Snap showed they were not yet in the clear.
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After a challenging 2022 in which advertising-dependent companies faced shrinking budgets and cratering stock prices, fourth-quarter results this week from Alphabet, Meta Platforms and Snap showed they were not yet in the clear.
SAN FRANCISCO (Reuters) - Facebook Inc said on Wednesday it would introduce U.S. news programs this year hosted by Anderson Cooper of CNN, Shepard Smith of Fox News and Jorge Ramos of Univision to try to improve the quality of news on the social network. Facebook is paying the three companies and other news organizations to produce shows for its video service, known as Watch, in the hopes of countering false news stories and boosting the social network’s fledgling video ad business. The shows would be original to Facebook and would launch in the coming months with ad breaks, said Campbell Brown, Facebook’s head of global news partnerships. “We tried to assemble a diverse set of partners who are already doing quality news who are also really adept at engaging the audience,” Brown, a former television anchor, said in an interview. Time Warner Inc’s CNN, Fox News and Univision generally appeal to different audiences. Other programs on Facebook Watch would be produced by ABC News, owned by Walt Disney Co, Advance Publications’ Alabama Media Group and websites ATTN: and Mic, with more to be announced later, Brown said. Some shows would appear daily and others less frequently. The shows will experiment with social media features such as polls, she said.
The San Francisco-based social network also said it would not allow people to use software to simultaneously perform other actions such as liking or retweeting from multiple accounts. Twitter, known for freewheeling discussions in short messages, is under pressure from users and Western governments to stem the spread of false news and foreign propaganda, often done with the help of automated accounts known as bots. Twitter bots disseminated propaganda before the 2016 U.S. elections and have continued to inflame U.S. politics under cover of anonymity, academic researchers and U.S. authorities say.
Figures Facebook Inc gives advertisers about its potential reach differ from U.S. census data, an investment analyst said on Tuesday, renewing questions about how tech companies verify the value of their digital marketing space.
