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The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers. Myanmar now has at least 33 million active mobile subscriptions in a country with an official population of 53 million. Smartphone usage rate is reported at 80%.
A quick check of their books reveals that in Q1 2018, Facebook and Google ad revenue grew by 40% in Asia Pacific (ex. China) year-on-year, while “The Rest” – every publisher and ad tech business outside the duopoly – saw a fall in revenue of 20% over the same period. Looking at the top-line, digital advertising is experiencing strong growth across APAC, with ad spend up $0.85 billion year-on-year in 2018. But it’s clear that while many publishers and ad tech businesses are still growing, in reality that additional $0.85 billion revenue is comprised of $1.63 billion more for Google and Facebook, and $0.78 billion less for everyone else. Sadly, there will be some big losers hiding in those numbers.
