The anti-Facebook: Inside Pinterest's slow and quiet rise
For years, Silicon Valley lionized companies that grew fast and asked for forgiveness instead of permission. Now the industry is facing a moment of reckoning over how these same companies are run.
Facebook (FB), the benchmark for success with billions of users and a hugely profitable business, is now under fire for an inability to adequately protect its massive platform. Uber became the most valuable US startup, only to be upended by its own brash culture and growth-at-all-costs ethos. It has since steadied itself, but only after a dramatic executive upheaval, including the ouster of co-founder and CEO Travis Kalanick. And a number of so-called unicorns, including Uber, Lyft (LYFT) and WeWork, are either going public or advancing toward that goal with unprecedented losses of nearly $1 billion or more a year, which have raised concerns among industry watchers.
Against this backdrop, Pinterest is expected to make its Wall Street debut on the New York Stock Exchange this month. The reception to Pinterest's public offering could signal how much investor appetite there really is for a technology company that follows a more cautious playbook.