Mindshare India has won the digital media mandate for Hindustan Unilever Limited (HUL). With this development Mindshare becomes the traditional and digital media buying and planning partner for the largest advertiser in the country. Hindustan Unilever Limited confirmed that it has appointed WPP’s Mindshare Fulcrum to be responsible for planning and buying of digital media, in addition to its other responsibilities. "The appointment is for 2019 to 2021 inclusive,” said a HUL Company Spokesperson. The size of the account is estimated to be Rs 400 Cr. In 2015, Mindshare Fulcrum celebrated 20 years of partnership with HUL as its sole media planning and buying agency. It is this partnership that led to the creation of media buying and planning as a separate function. According to the Pitch Madison Advertising Report, Hindustan Unilever's annual ad spend is pegged to be around Rs 2,700-3,000 cr.
