BI PRIME: The ad-tech giant AppNexus has inked a deal with the fraud prevention firm White Ops, which AppNexus believes will prevent advertisers from paying for ads that never actually appear before real humans.
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BI PRIME: The ad-tech giant AppNexus has inked a deal with the fraud prevention firm White Ops, which AppNexus believes will prevent advertisers from paying for ads that never actually appear before real humans.
