Titled “Welcome to world class”, the campaign reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey.
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Titled “Welcome to world class”, the campaign reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey.
Trump's tweets were said to have violated the policies of Twitter and Facebook, and Twitter also warned of a permanent ban for further violations.
Since the news broke about Nas Daily moving to Singapore, founder Nuseir Yassin has been constantly, and consistently, making headlines. His first meet-and-greet over the long weekend at Botanic Gardens drew over 2000 fans in Singapore (and also sparked conversations on social and media platforms over permits needed in Singapore for large gathering). Popularly known for his positive feel good videos, Yassin explains that while his short films are what he is famously known for, he spends a significant amount of time creating longer form videos, talking about both positive and sensitive topics. While Yassin spotlights different countries in his videos, he describes the company as more than a travel vlog and spreads awareness about social issues, hidden gems, and unique cultures around the globe. Today, Yassin’s knack for content has amassed 12 million followers on Facebook to date. “I grew up as a middle child and a second class citizen in my country. I never had attention and never had anybody to care about what I had to say. Growing up in self doubt is a good thing it makes me say what I want to say really really fast because I know people don’t have time for me. I don’t deserve a minute of their time and people also have really short attention span.” he explains. But today, with Facebook algorithm favouring more long-form content, he states that he is spending a lot more time creating longer content. Yassin currently only creates his content for the Facebook audience and draws in around US$150k monthly from partnerships.
Nas Daily, a channel known for its one-minute videos on social media, is moving its company in the United States to Singapore. Content creator Alyne Tamir announced this in an Instagram post today. On the reasons why Singapore was chosen for the move of Nas Daily, Tamir said that Singapore is “the hub of Asia, and arguably a major hub of the world.” She also highlighted Singapore’s airport, traffic and people as some of the positives.
For every 1,000 served display ad impressions, users pay only about 2.6 minutes of aggregated attention or 0.16seconds per ad. Find out how your ad can stand out.
Facebook is in hot water again and has been served up a lawsuit for allegedly misleading advertisers by inflating its audience reach, multiple media reports stated. Danielle Singer, owner of Project Therapy, a small business focusing on aromatherapy, filed a class action suit with the US District Court of Northern California, claiming that Facebook has “overstated” the potential reach of its ads, “vastly inflating” the amount of active users targeted by the ads. She also claimed that Facebook required advertisers to pay higher prices for ads. Multiple media reports said that Singer had alleged Facebook claimed last year that the potential reach for its ads in Chicago was approximately 1.9 million individuals between 18 and 34 years old. However, census data showed that the number of Chicago residents within that age range was 808,785. A+M has reached out to Facebook for comment. It comes as no surprise that often Facebook and Google are the go to platforms to reach audiences. In a conversation with A+M, Entropia’s senior partner Prashant Kumar said that Facebook is a media company that makes money by selling media inventory. “Much like other traditional media sales companies, when it puts forth reach numbers, it likes to project the most favourable numbers possible,” he said. “Unlike traditional media, the new age Silicon Valley giants like to be both the player and the referee. So, they want to measure themselves and each one have their own way of doing it,” Kumar said. As a result, this makes things complex and can frequently be biased, at times misleading. He added: "It’s a real problem, since real monies are involved."
The agency will develop and execute social strategy, creative content and community management, for both markets.
Mobile ad spending is set to rise in the next five years from 2017 to 2021.
The numbers have spoken.
With professional services firms such as PwC now adding both digital and creative capabilities, are digital agencies becoming obsolete?
