Until recently, mainstream media was responsible for dictating the content our country consumed en masse. From books and television to movies and magazines, trends came and went in what felt like huge waves. While this is still partially true, our culture has shifted dramatically over the past decade. Today, our culture is dictated by the Internet. Mainstream media is no longer solely responsible for what content is at our fingertips. We have an unlimited array of content and interests that were once niche being magnified by social media (just spend a couple minutes on YouTube or Reddit and you’ll get the gist pretty quickly). Our societal culture has fused with Internet culture, and that means what was once niche, is now … well, mainstream. More than ever, our individual interests make us feel more connected and influence where we spend our time online.
