YouTube marketing statistics Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices 9% of U.S small businesses use Youtube As of October 2014, YouTube has paid out $2 billion to rights holders since 2007 The number of channels earning six figures each year on YouTube has increased by 50% year on year The most popular branded channel is currently LEGO, which has amassed over 6bn views Viewers who complete TrueView ads—watched to completion or at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video Viewers who are exposed to TrueView ads but who don’t watch to completion are still 10 times more likely to take one of those actions. When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos
