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No more clicking out to a retailer’s website.
Top ad buyers say increased spending on Amazon is mostly coming from other digital platforms.
Facebook wants to attract more video creators — the kind of creators you usually find on YouTube — so it’s launching a new subscription feature to help those creators make money from their Facebook followers. Beginning in mid-April, the company will roll out what amounts to a digital tip jar, where fans can send creators money each month in exchange for things like exclusive content, or a badge to put on their profile to show they’re a supporter. The subscription will cost $4.99 a month, and Facebook won’t take a cut, at least during the test period. But Apple and Google, which will process the transactions on their respective platforms, will take the standard 30 percent cut they take for all in-app purchases they facilitate. That means creators will get about $3.50 for each subscription. The easy explanation here is that Facebook wants to make sure content creators who share their work on Facebook keep sharing their work on Facebook. When creators can’t make money on a platform (e.g. Vine), they leave and look for places where they can make money (e.g. YouTube). What’s notable, though, is that Facebook still doesn’t have the kind of robust rev share program that YouTube offers. On YouTube, creators can simply ask Google to run ads before their videos and share the revenue from those ads with the company — 55 percent for creators, 45 percent for YouTube. It’s a super easy, low-effort way for people to make money from their videos.
Instagram will now compile Stories around hashtags and locations.
