China's consumption recovery from zero-Covid is getting off to a solid start – after a depressing fourth quarter.
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China's consumption recovery from zero-Covid is getting off to a solid start – after a depressing fourth quarter.
For years, Swedish video creator PewDiePie has dominated YouTube, raking in the most subscribers of any channel on the platform. Felix Kjellberg — PewDiePie's real name — has been the most popular YouTube channel for five years. He currently has more than 67 million subscribers. Now, the growth of one particular channel on Google's video sharing service threatens to usurp him. T-Series, a popular Indian music record label, is currently within inches of overtaking Kjellberg's dominance. It has 67.23 million subscribers, just 140,000 short of the latter's 67.37 million.
Nike tapped Colin Kaepernick for its latest ad campaign. Kaepernick has become a polarizing figure in the sports universe ever since he decided not to stand for the national anthem to protest racial injustice.
Noncelebrity 'influencers' can ride a wave of viral content to high followers and visibility, promoting their brand and others.
Gen Z is likely to be one of the hardest groups to market to, with shorter attention spans and a higher propensity to avoid advertising
Competing with fractured attention spans and now ad-block blocking software, advertisers are being forced to find new ways to reach consumers.
