Taco Bell serves more than 2 billion customers each year at 7,000 restaurants across the globe. However, the fast food chain has become known for more than their appetizing selection of tacos, burritos, and quesadillas, they’re continuing to prove themselves as leaders in the world of social media marketing. The Tex-Mex fast food chain has become prominent on every social media platform, creating a unique social media presence that’s unparalleled to its competition. While fast food kingpin, McDonald’s, may boast more collective followers, Taco Bell has managed to be levels ahead when it comes to engagement and the brand attention that their social media activity receives. Making use of every available social media platform is one thing, but Taco Bell has lifted the veil that separates most major companies from their customers by engaging with them in a more personal and fun fashion. So how did Taco Bell manage to sear their name in as the heavyweights of social media marketing? The following three aspects of Taco Bell’s social media marketing strategy show how they’ve managed to outshine their competition and how your company’s strategy can learn from it.
