Everyone’s got a theory, a technique, their own special spell to coax ketchup out of the bottle. For many generations, this was a required skill if you ever wanted that sweet tomato-y goodness on your burger in less than 36 minutes. Of course, over the past few decades, package designers have given us the plastic squeeze bottles—the condiment world’s version of the automatic transmission or TV remote—to make life easier. But still, for many, the ketchup bottle remains a Rubik’s Cube of mealtime. Now, Kraft Heinz up in Canada are experimenting with a way to help out: the Pour-Perfect bottle. Read more: https://www.fastcompany.com/90399929/heinz-redesigned-the-ketchup-label-to-show-us-all-how-to-master-the-perfect-pour
