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Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID. For years, online advertisers have relied on cookies to track and target audiences, but they need new approaches as the major browsers phase out support for third-party c…
As we start 2020, the media and entertainment sectors are in flux. New technologies are enabling new types of content, streaming platforms in multiple content categories are spending billions in their fight for market share and the interplay between social platforms and media is a central topic of …
