Video sharing site Dailymotion has updated its video player to address the needs of today's video publishers. Companies using it can deliver a professional video experience and syndicate content through Dailymotion's global publisher network. The redesigned player includes an Up Next Queue, which automatically starts playing a related video after the first one has finished, boosting time spent watching. Publishers can customize the look of the player by changing the seek bar, settings, and highlights to reflect the brand. They can also add a hot-linked watermark to give a branded look to the call-to-action at the end of a video. Other new tools add touch controls for mobile viewers (letting viewers slide backwards or forwards in a video), keyboard navigation controls for desktop viewers, and subtitle controls for publishers. Viewers can customize the video playback speed so they can buzz through a video, if they choose. In beta tests, Dailymotion says the enhancements led to a 17 percent increase in video views per session and a 10 percent increase in viewable ad impressions. Publishers that use the player can take part in the Dailymotion syndication program, which reaches 300 million people around the world on a variety of platforms.
