In Her Own Words is a continuation and evolution of the essence of Sports Illustrated Swimsuit. It is a platform that allows the voice, the strength and the passion of these women to be expressed in the rawest form…on the naked body…with all the artistic and creative control left to them. With a stripped down studio and team of all females, we handed over the control to the women who are our brand. We believed in, supported and encouraged them to become a canvas and share their truth.