Business is booming in online video advertising. The Interactive Advertising Bureau (IAB) reports that spending on original digital video advertising has jumped by 68 percent in the last two years, with those surveyed saying they spend an average of $4.7 million per year in the area. Agencies are increasingly steering money online, with 8 in 10 advertisers saying original digital video is an essential part of their media spending. The reasons are clear, as over 80 percent of video advertisers say they can reach viewers online that they simply can’t reach through TV. They also believe online video offers them more prominent placing and branding. Why drown in a five-minute broadcast TV ad well when the same commercial can take up an entire ad break online?
