Myths about elves predate Christmas and Christianity itself.
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Myths about elves predate Christmas and Christianity itself.
The Yule Log, a looped video of a wood-burning fireplace set to classic Christmas songs, has been a holiday staple for more than 50 years. But in a TV landscape dominated by angry pundits and Real Housewives, how did the sleepy footage become such cherished Christmastime viewing? In 1966, Fred Thrower, the manager of WPIX-TV Channel 11 in New York City, wanted the station to do “something a little different and special” that Christmas Eve. On November 2, he circulated a memo to his station’s staff, proposing that the station cancel all programs and commercials in order to air a WPIX Christmas Card, consisting of a video loop of a holiday-inspired fireplace. Thrower also suggested asking WPIX’s affiliated radio station, WPIX-FM, to provide an accompanying festive soundtrack. Thrower’s concept came to life on December 24, 1966, when WPIX first aired three hours of a continuous 17-second film loop of an ornate fireplace. WPIX had filmed the fireplace at Gracie Mansion, the home of New York City’s mayor, and paired the film loop with Christmas hits from singers like Percy Faith and Nat King Cole. The Yule Log was a huge ratings success, and turning viewers’ TVs into makeshift fireplaces also turned out to be a win-win: New Yorkers in apartments without fireplaces could feel cozy and warm, and more WPIX employees could spend Christmas at home with their families instead of working at the station. See the original here: https://www.youtube.com/watch?v=VEx4KMzPegc
