mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting on this partnership, Dennis Wong, Technical Advisor of Reprise Indonesia (Digital unit of Mediabrands) said: “Indonesia is emerging as a dominant mobile advertising market in Southeast Asia. We at Mediabrands have always been
