Twitter has unveiled nine new premium video sport contents deals at Sportel Asia, in addition to the live original programming, live games, highlights and events on the platform. The nine new sports partners include Asian Tour, Astro Malaysia, BallBall, Eleven Sports, FOX Sports Asia, International Table Tennis Federations, NetTV, SportsFix TV and TV ONE. Each of these partners will be able to utilise Twitter’s In-stream Sponsorships which enables publisher partners to monetise and sponsor exclusive video content while reaching out to engage audiences, the press statement read. The video content shared on Twitter will also include a short pre-roll ad from content sponsors, in addition to a range of existing deals available to APAC advertisers. This looks to bring even more opportunities for advertisers in Asia Pacific to align their brand with premium sports video content. According to the press release, Aneesh Madani, head of sports partnership for Asia Pacific, Twitter, will be presenting the content offerings to conference attendees, as well as brand and agency partners at a special Twitter workshop held at Sportel Asia.
