North Star Metric: the holistic metric covering your whole company, all different stages of your customer journey, the deliveries and responsibility of every area, connected with the value-delivered/perceived + companies growth. Objectives: the major focus of the growth team for a specific time range. Depending on the execution capacity and the structure, the team could have multiple objectives at the same time (teams subdivided into squads normally have each squad focusing on a different objective. Ideas: the initiatives you will indeed be deploying. This includes tests, experiments, a/b optimization, etc.
