Budgets will remain tight throughout 2021; and CEOs and CFOs will apply more scrutiny on every line item. How can marketers save money and do better digital marketing in 2021? Consider these points.
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Budgets will remain tight throughout 2021; and CEOs and CFOs will apply more scrutiny on every line item. How can marketers save money and do better digital marketing in 2021? Consider these points.
The earnings calls of social media giants, traditional media veterans and the agencies that piece them together provides insight into how marketers around the world are adapting, and what their next moves will be.
It seems that in a time of stress, people like watching what’s being called “Comfort Food TV”, shows that they’re familiar with, shows that don’t make them think too much, shows that allow them to escape from the current reality.
All major subscription services saw an increase in sign-ups last week, according to analytics firm Antenna, but none approaching the rate of Disney+. Coinciding with school closures across the country, the period saw the biggest gain for family-friendly Disney+ in 2020. The trend, according to Antenna cofounder and CEO Rameez Tase, was observed from data collected from opt-in consumer panels. Premium streaming services including HBO Now and Showtime also saw steep gains (90% and 78%, respectively) in that three-day period, but there is a catch: The data also includes free trials, and those services tend to have higher churn rates than Netflix or Disney+. Netflix saw a more modest 47% increase in the number of subscriber additions, but it is still a solid boost for the streaming giant that already has 61 million paid memberships in the U.S. Apple saw only a 10% rise in new subscribers compared to the week before, the lowest of any of the major streaming services.
If you haven’t yet explored the possibility of digital media ad buys, why not make it a point to do so today?
