According to a Hubspot study, 83% of consumers would consider sharing video content with their friends if it is specific to their interests. This is why many media publisher companies are adding videos to their websites. However, it can be challenging to deliver relevant content due to the cost of creating quality custom videos. By 2019, online video traffic will account for 80% of all consumer Internet traffic reported Forbes contributor Mark Templeman. But the costs, time and resources needed for creating videos are often a barrier. Publishers agree that adding video along with text articles can drive engagement and the amount of time spent on a website. This is especially the case if the content is relevant to the videos. For example, I personally enjoy seeing video tutorials side-by-side with how-to articles that are related to that content. Hubspot’s study highlighted that video significantly increases dwell time on websites. Another study — which was conducted by Wistia — also pointed out that people spend 2.6 times more time on websites with video than those without.
