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The recovery has started. Maybe. Since bottoming out in early April, publishers have seen video ad dollars rebound across Facebook, Snapchat and YouTube, according to five publishers interviewed for this article. For most of the publishers, revenue has not recovered entirely as ad prices remain below pre-crisis levels. But the upward trajectory has given publishers hope that “the worst of the storm has passed,” as one publisher put it before adding, “Those are famous last words.” Even as shelter-at-home orders have eased in some states, publishers have seen viewership remain high as CPMs have ticked up across Facebook, Snapchat and YouTube. Those factors, combined with publishers posting more videos and longer videos that can carry more ads, has helped to reverse the revenue slide for publishers.

Digital Media

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With the long-term effects of coronavirus unknown, marketers are aiming to manage how much their brands spend on marketing. In the latest Confessions, a DTC media buyer share how he is reeling in the company's spending.

Digital Media

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Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor" influencers.

Digital Media