Amazon’s lack of video ads is a problem for some advertisers. Amazon’s ad business continued its rapid rise in its latest quarter, topping $2.2 billion. But as effective as Amazon’s search and display ads are, they aren’t going to be enough to turn the duopoly into a triopoly. There aren’t enough reasons to put Amazon above Google and Facebook on media plans, according to advertisers and agencies interviewed for this article. One of those reasons is video, which more advertisers are starting to demand.
