Spare a thought for Tokyo souvenir sellers who are now stuck with a lot of spoons, T-shirts & mugs with the wrong date.
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Spare a thought for Tokyo souvenir sellers who are now stuck with a lot of spoons, T-shirts & mugs with the wrong date.
Sir Martin sees some good in the coronavirus and not merely that his myriad of enemies might come down with it. “Businesses that were probably hesitant to move forward on digital because things were going reasonably well and they didn’t really want to disrupt things, that’s now out of the window.”
Private MarketPlaces (PMP) are on the rise. In short, PMPs are an auction run by a single or small group of publishers that is only open to a select group of buyers – it’s all about exclusivity. eMarketer earlier this year projected advertiser investment in PMPs to surge past open exchanges (public RTB auctions) next year and attract the majority of programmatic spend.
