From 2003-2011 California native, Mark, often found himself traveling back and forth from Los Angeles and Bangkok. After each trip he craved American style burgers. He was surprised that a city of Bangkok’s size and with such a large expat population there weren’t any options for a reasonably priced “gourmet” burger. He also realized that the Bangkok food scene was also missing out on a craze that was sweeping across many major cities in the US and Europe: food trucks.These two observations sprung an idea that ignited his entrepreneurial spirit. Why not start up a food truck business that specializes in gourmet West Coast style burgers?
