Genie has two creative careers. One is in advertising, climbing the ranks at agencies and leading work for big brands. The other is on stage, performing for an audience as a drag queen. When Vice came across Amit Gurnani's profile - who now goes by their stage name "Genie" day and night – the media company was intrigued by the creative’s passion outside of work. At the time, Genie was on the TV show Drag Race Thailand, the official Thai spin-off of RuPaul's Drag Race. Genie told Campaign US that Vice liked their experience as a creative, having worked at the likes of Leo Burnett Hong Kong, and their drag queen lifestyle. Vice, Genie said, is focused on putting culturally relevant work out into the world, which is why the company tapped them as head of creative APAC. Genie, who is based in Singapore, is leading a team of creatives across Melbourne, Sydney, Seoul, Jakarta, Mumbai and more. Campaign US caught up with Genie about their new role and their experience as a drag queen. Check out the interview below.
