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As part of a global rollout, Dailymotion has relaunched its platform in the APAC region. The video discovery and exploration platform has positioned the relaunch around providing personalised experiences to its 300 million monthly visitors, of which 25% hail from the APAC region. With relaunch partners including Bloomberg Media, BBC News, Vice, Hearst Magazines Digital Media, and a dozen more, the change is meant to help creators connect with contextually relevant audiences while raising the bar on brand safety. "One of our new features includes an evolved recommendation tool, which highlights premium videos relevant to each user," said Antoine Nazaret, VP of content for the APAC at Dailymotion. "This tool is based on new in-house algorithms that are fed with trending topics on the web and users’ video consumption." In APAC, the top three categories of content consumed on Dailymotion are entertainment, music, and news. Combining algorithms with human curation, Dailymotion's users will be pushed to "discover" a daily selection of videos that have been handpicked by dedicated content teams.

Digital Video

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Google will start charging advertisers and agencies even when ads are skipped. TrueView for Reach is a new way to buy skippable ads on YouTube, optimised for reach. In this format, advertisers and agencies will be charged based on the total number of people reached, regardless of how long they watched the ad, marking a return to vanity metrics. The change allows both YouTube and creators to monetize a skipped ad. "With the dominance of the market comes pricing power," said Simon Kearney, CEO of Click2View. "And while skipping might signify annoyance, it is also a level of engagement, so I guess it should be chargeable; at least the advertiser knows that ad has been seen by a human." Google positions TrueView for Reach as being more advertiser-friendly because it permits CPM-based ad buying, a vanity metric that has long been abandoned as a measure of success. According to Google, the new format will help advertisers get their ads in front of more people, regardless of the implied sentiment that comes from a skipped ad. "More brands are moving to native platforms and players where the deal with the landlord doesn't keep shifting," said Damien Bray, CEO of Brand New Media. In keeping the ads skippable, Google has not compromised the user experience.

Digital Video