In this article, you will learn why do you need to create engaging online video ads? How can you make sure your online video ads are entertaining and memorable? How can you test your online video ads to see which ones perform best? Before we start talking about online video ads, let’s try a quick exercise: Imagine you’re on the way to the store to buy eggs when you notice a street musician. You’re drawn in by the quality of the music and the crowd, so you stop to listen. Before you know it, you’ve heard 5 songs. Successful online video ads are just like that street musician. They convince someone who stumbles across them to stay and watch, instead of immediately continuing on to their destination. Of course, not every online video ad will be able to stop viewers from hitting the “skip ad” button. Certain types of ads have a higher chance of drawing viewers in. So what type of video ads attract the most attention?
