'Green shoots' are starting to appear in anticipation of a fuller rebound in the middle of next year
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'Green shoots' are starting to appear in anticipation of a fuller rebound in the middle of next year
Spotify’s self-serve Ad Studio—a tool that allows advertisers of all sizes to customize audio ads for the platform—is officially out of beta and expanding into 18 markets around the world, including many countries in the European Union. “Since launching Ad Studio in 2017, we’ve provided businesses of all sizes a way to buy and create rich, targeted audio advertising on our platform in a turnkey, budget-friendly way,” said Derek Kuhl, Spotify’s head of self-serve advertising, in a statement. “As we come out of our successful beta period, we will continue to evolve our offering with increased capabilities, providing a unique toolkit that will allow them to reach our engaged audience.” When the self-serve platform debuted in 2017, Spotify had about 140 million users, 50 million of whom were paid subscribers; just a few years later, the company boasts 271 million users and 124 million paid subscribers. In 2019, the Ad Studio began allowing advertisers to target podcast listeners as well as users according to interests such as comedy, cooking and technology.
We need to understand the changing needs of consumers and their emotional state of mind, and we must take that into consideration when marketing to them. If people are afraid, now is not the time to pretend they aren’t. Additionally, it is also not the time to market to a state of fear or panic. You must walk a fine line.
Digital and programmatic love behavior data. Many believe it’s a purer kind of data because it’s about what people do and not what they say. This is true. But it is also limited. Learn more here: https://www.linkedin.com/smart-links/AQF97JuZ0K0Lwg
What’s the true meaning of family? Sharing streaming passwords, of course. Keeping in that family spirit, Popeyes is giving a Netflix username and password to 1,000 customers who tweet a picture of their at-home fried chicken order with the hashtag #ThatPasswordFromPopeyes. The Netflix accounts will be active for one month.
