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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Zacharski, CEO at ENGINE Media Exchange. A new browser war is here, thanks to how Google, Apple, Microsoft, Facebook and a slew of startups have positioned themselves in the data privacy debate. While... Continue reading »
Programmatic ad spend is up from the trough of the pandemic. Through the end of July, total programmatic spend grew 11% since April, and the number of advertisers running programmatic ads increased 36% since January, according to MediaRadar. That’s a rebound from April, when programmatic ad spend was down 9% and when the number of brands buying programmatically had decreased 8% from the beginning of the year. Technology, education and media brands are fueling the investment, while travel brands remain muted, MediaRadar CEO Todd Krizelman told Adweek. And big brands are spending more in programmatic, with WFA members putting 41% of their digital media budgets toward programmatic channels, up from 16% in 2016.
The ad market will pay for the United States government’s late lockdown in response to the coronavirus pandemic, according to GroupM’s midyear global ad spend forecast. The US advertising market will shrink 9.9% this year to $207.3 billion, excluding political ad spend, which will buoy the market by $15 billion in 2020, according to... Continue reading »
Digital media is starting to feel the effects of COVID-19’s US invasion. Consumer engagement in online content is spiking. And while some advertisers are watching and waiting, others are taking action and shifting media budgets or strategy. The traffic effect At Insider Inc., for example, traffic is way up as people seek information about the... Continue reading »
