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“Creative is the variable of success.” -Gary Vaynerchuk Anyone with a budget can pay for the privilege of putting an ad between the viewer and the content they came to watch. But once you’ve done that you need to deliver something of value that will make that person take notice. You need to earn their attention. Great marketers do this using great visuals and strong storytelling.They know how and when to use interactivity and the importance of getting the context right. Your message needs to connect with the viewer and appeal to them individually. Creative execution is how you earn attention. Make your creative count. --- Dailymotion offers a variety of innovative and stunning creative formats designed to engage your audience and ensure that your message is seen. Click below to see them in action ...

Digital Media

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One of my favorite scenes in “Jerry Maguire” is when Tom Cruise’s character awakens in the middle of the night with an epiphany that would eventually birth his famed Mission Statement for a new kind of sports management agency. In “The Things We Think And Do Not Say,” Jerry furiously types into the night, laying out a stream of consciousness-style vision for the future of the business that revolves around quality, not quantity. “More honesty, more focus, fewer clients, but eventually the revenues will be the same,” he writes. Video advertising expenditures have grown 67 percent since 2015 with no signs of slowing down. Publishers are creating more content than ever before and racing to find ways to monetize audiences around what’s proven to be the most emotive and engaging content format for most demographics. The response from consumers? A growing distaste for online advertising and the rise of ad-blockers. In a recent survey more than 60 percent of consumers said they abandon online video due to the inundation of ads within the experience. Per an IAB study, 25 percent of desktop users and 15 percent of mobile users employ ad-blocking technology to avoid ads.

Digital Video

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Video advertising highlights Video advertising now accounts for $894.4 million of expenditure, up $294.4 million (or 50 percent) compared to the previous year. It now makes up 32.9 percent of General Display advertising expenditure, compared to 24.3 percent in 2016. “As mobile and video advertising continues to drive the growth in online advertising, IAB Australia is committed to helping brands, agencies and publishers improve their understanding of the mediums,” added Vijay Solanki, CEO of IAB Australia. “During the last quarter alone, the IAB Video Council has published its inaugural Connected TV White Paper and the Video, Audio and Mobile Councils have published new Glossary of Terms to equip marketers with a common understanding of metrics and terms – with much more to come before the end of 2017.”

Digital Media