But some of these influencers are looking for something more: They want to own their photos and their audiences. They want freedom from the algorithms that decide who sees their content. And they want to stop relying on sponsored content and ad posts. Meanwhile, users have similar concerns. Some, fed up with the constant privacy violations and lack of transparency on the part of platforms, are looking away from the news feed and toward the refuge of messaging, small groups, and even separate apps like Renner’s and Rose’s. They all offer an antidote to Big Social Media. The company Escapex, which makes these apps, offers exactly that. Each app is a decentralized social media platform that acts like Instagram but is fully controlled by the influencer, offering them an unique insurance policy: When Instagram’s popularity inevitably shifts, they’ll still have their own safe haven for their biggest fans to congregate–and pay them. And for fans, they get more than an intimate glimpse at their chosen celeb; they also get a community of people who feel the same way.