Storytelling has become one of the hottest topics in marketing, but what makes a great story, and how can marketers harness storytelling to build stronger, mor…
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Storytelling has become one of the hottest topics in marketing, but what makes a great story, and how can marketers harness storytelling to build stronger, mor…
Get your business a bigger piece of the action with these little-known features, hidden tricks, and straight-up Instagram hacks.
If you want to succeed in the realm of digital marketing, it’s best to stop thinking about each strategy or area of development as separate; instead, try to see them as shades of the same campaign.
None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do we shift our advertising efforts to get better results? How do I demonstrate revenue from our campaigns? Content marketing, what, why, how? Employee advocacy, how do I create a movement? …
Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.
A car dealer’s Facebook page “liked” by 1,000 potential customers is better than one liked by 10,000 non-customers.
Want to try some new social media marketing tools? Discover 24 useful social media tools and apps to enhance your audio, video, and images.
Taco Bell serves more than 2 billion customers each year at 7,000 restaurants across the globe. However, the fast food chain has become known for more than their appetizing selection of tacos, burritos, and quesadillas, they’re continuing to prove themselves as leaders in the world of social media marketing. The Tex-Mex fast food chain has become prominent on every social media platform, creating a unique social media presence that’s unparalleled to its competition. While fast food kingpin, McDonald’s, may boast more collective followers, Taco Bell has managed to be levels ahead when it comes to engagement and the brand attention that their social media activity receives. Making use of every available social media platform is one thing, but Taco Bell has lifted the veil that separates most major companies from their customers by engaging with them in a more personal and fun fashion. So how did Taco Bell manage to sear their name in as the heavyweights of social media marketing? The following three aspects of Taco Bell’s social media marketing strategy show how they’ve managed to outshine their competition and how your company’s strategy can learn from it.
There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially rep…
With so many graphic design tools at your disposal the lack of a design degree should not stop you from creating a great Facebook ad image.
Have you just started your entrepreneurial journey and wondering what marketing strategies to follow?Today, content marketing, among many other import
If you’re not sure why you should put money behind your social media campaigns, these social media advertising stats should help.
Wine Library's Director of Operations Gary Vaynerchuk launches WINE LIBRARY TV and his vision for it. He then turns his palate toward three commune-specific ...
Google and Facebook swallowed 20 percent of the entire global media advertising pie in 2016, per Zenith.
From OSCON 2015 in Amsterdam: David Arnoux will accelerate your learning experience from digital marketing to understand the depths of growth hacking. He wil...
The numbers have spoken.
How to double the sales and triple the profits of almost any business in 90 days or less
The number of businesses using Facebook to advertise their products and services has increased by 1 million since the end of last year to hit the 5 million mark.
Agency executives at the 4A’s Data Summit talk about their biggest challenge with data.
Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
#Engage2014 - Socialbakers' CEO Jan Rezab kicks off Engage London 2014 with his vision of the future of social media and what this means for marketers. Jan d...
