As you can see, as you approach even the 10th most popular app (Skype), it’s a small fraction of the traffic seen by the top app (Facebook). As you approach the 1000th app (Pixable), you’re at just0.2% of the total adoption of the first. Now, take a step back. In the past four weeks, there were 45,000 new apps submitted to the iOS App Store alone. The chances that any of them will ever break into the top 1000 are effectively 0%, and even if they did, they’re still not seeing any amount of traffic to build a successful business. Monetization is an even worse story since it’s how a majority of these apps plan to pay rent and keep running. According to a study done by Activate, the top 20 app publishers, representing less than %0.005 of all apps, earn 60% of all app store revenue. Ouch.
