The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.
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The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn't broken, and pulling ad spend isn't the answer.
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand.
