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That’s the big reversal here, given that “traffic and referrals” were roughly 99 percent of what Facebook had to offer publishers over the past half-decade or so. It was that firehose of eyeballs that led to new editorial strategies designed for share-friendly content, as well as the thought that maybe digital advertising could pay the bills after all. Facebook has spent most of the last year reducing the amount of traffic it sends publishers, first through unspoken tweaks in 2017 and then with a series of announced changes in early 2018.

Digital Media

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Rumors have been swirling that Facebook is about to announce that it will begin offering revenue sharing to all of its estimated 1.2 billion users worldwide. A source who has asked to remain anonymous says "It's only fair that the people who are doing all of the work of posting and sharing content should share in the wealth being generated by the platform." Of course none of this is true. Facebook has no intention of sharing anything. But we do. We share all advertising revenue with publishers (that's you). Visit www.trunqd.com to start now. It's fast, easy and 100% free.

About AychQ

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I remember the exact day I joined Facebook: May 15, 2005. It was the day of my college graduation, and I was eager to keep in touch with my classmates as we scattered across the world. Thirteen years later, I’m one of the 2.13 billion people counted among Facebook’s monthly active users. But as the #DeleteFacebook movement gains strength in the wake of revelations over Cambridge Analytica’s illicit use of user data to influence the 2016 US presidential elections, I’m wondering if it’s finally time to cut my ties to the social media giant. Leaving Facebook isn’t a clear-cut path to data privacy. As HuffPost explains, deactivating your account leaves your data intact. It’s possible to permanently delete your account—and with it, all the information Facebook has gathered about your political leanings, relationship status, and shopping habits—but it’s a long and complicated process. Besides, in our current state of surveillance capitalism, even if you get off Facebook, other tech companies like Google are busy auctioning off your data to advertisers, too. That said, a large exodus of people from Facebook would be a way to send a message to CEO Mark Zuckerberg about the need for the company to overhaul its approach to privacy protections—and perhaps locate its moral compass.

Digital Media

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The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.

Digital Media

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How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all. ----- ONE DAY IN late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His message pertained to some walls at the company’s Menlo Park headquarters where staffers are encouraged to scribble notes and signatures. On at least a couple of occasions, someone had crossed out the words “Black Lives Matter” and replaced them with “All Lives Matter.” Zuckerberg wanted whoever was responsible to cut it out. “ ‘Black Lives Matter’ doesn’t mean other lives don’t,” he wrote. “We’ve never had rules around what people can write on our walls,” the memo went on. But “crossing out something means silencing speech, or that one person’s speech is more important than another’s.” The defacement, he said, was being investigated. All around the country at about this time, debates about race and politics were becoming increasingly raw. Donald Trump had just won the South Carolina primary, lashed out at the Pope over immigration, and earned the enthusiastic support of David Duke. Hillary Clinton had just defeated Bernie Sanders in Nevada, only to have an activist from Black Lives Matter interrupt a speech of hers to protest racially charged statements she’d made two decades before. And on Facebook, a popular group called Blacktivist was gaining traction by blasting out messages like “American economy and power were built on forced migration and torture.” So when Zuckerberg’s admonition circulated, a young contract employee named Benjamin Fearnow decided it might be newsworthy. He took a screenshot on his personal laptop and sent the image to a friend named Michael Nuñez, who worked at the tech-news site Gizmodo. Nuñez promptly published a brief story about Zuckerberg’s memo. A week later, Fearnow came across something else he thought Nuñez might like to publish. In another internal communication, Facebook had invited its employees to submit potential questions to ask Zuckerberg at an all-hands meeting. One of the most up-voted questions that week was “What responsibility does Facebook have to help prevent President Trump in 2017?” Fearnow took another screenshot, this time with his phone. Fearnow, a recent graduate of the Columbia Journalism School, worked in Facebook’s New York office on something called Trending Topics, a feed of popular news subjects that popped up when people opened Facebook. The feed was generated by an algorithm but moderated by a team of about 25 people with backgrounds in journalism. If the word “Trump” was trending, as it often was, they used their news judgment to identify which bit of news about the candidate was most important. If The Onion or a hoax site published a spoof that went viral, they had to keep that out. If something like a mass shooting happened, and Facebook’s algorithm was slow to pick up on it, they would inject a story about it into the feed.

Digital Media

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BI PRIME: The media industry is officially out of love with Facebook. In a memo, Vox Media says it will focus on partners that help make the publisher money

Digital Media

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Watch フェイスブックの未来と仮想通貨 by Bloomberg 日本 on Dailymotion here

Digital Media

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Facebook is to change how its news feed works, making posts from businesses, brands and media less prominent. Instead, content that sparks conversations among family and friends who use the site will be emphasised, explained chief executive Mark Zuckerberg on his page. Organisations on Facebook may see the popularity of their posts decrease as a result, the firm acknowledged. The changes will take effect over the coming weeks. "We've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other," wrote Mr Zuckerberg. He said that he and his team felt a responsibility to make sure Facebook was good for people's wellbeing. If public content is to be promoted, it will now have to be seen to encourage community interaction - as happens within the tight-knit groups that discuss TV programmes and sports, he said. Another example given by Facebook in a separate post was live video feeds, which tend to generate much discussion. "By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down," added Mr Zuckerberg. "But I also expect the time you do spend on Facebook will be more valuable." In a previous post, Mr Zuckerberg had vowed to "fix" Facebook in 2018, saying he wanted to ensure that users were protected from abuse and that time spent on the site would be time well spent. He also pledged to defend Facebook from nation states. Analysis has recently suggested that some actors, including Russia, have tried to manipulate content on the social network. Mark Zuckerberg vows to 'fix' Facebook Facebook - the secret election weapon "It's definitely a significant change," said Laura Hazard Owen at Harvard University's Nieman Journalism Lab. "It's going to affect publishers a lot, we're going to be seeing a lot less news organically pop up in our news feeds." Ms Owen added, however, that Facebook had not been very clear about what sort of discussions the site's revamped algorithms would prioritise. It might end up being "the most controversial stuff" that generates heated conversations, she suggested, or simply content pulled in from group pages where users engage with others on specific topics. Powerful 'admission' Given recent public scrutiny, the social network was currently "in the hot seat", said Gabriel Kahn from the University of Southern California Annenberg School for Communication and Journalism. "Facebook is in the midst of all of these fires it's trying to put out, it's trying to reassert its warm and fuzzy brand value that it has always tried to put forth," he told the BBC. Mr Kahn added the update from Mr Zuckerberg was a "clear admission" that Facebook wielded significant power over the health of society. However, he argued that the new priorities could further distort views and the nature of conversations. "There should be public debate about the values they're applying to that algorithm," he said.

News

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Mark Zuckerberg moved fast and broke shit, lots of shit. He broke journalism, by radically deflating the value of the digital advertising on which the livelihood of media now depends; he broke the reading habits of his users, the lab rats in his grand experiment, by constantly manipulating them and feeding them an endless stream of dreck to jack up their “engagement” with his site; and in a way, he broke American democracy, by sitting on his hands as a foreign adversary exploited his platform and by creating the world’s most efficient vehicle for spreading political lies and agitprop. Now, with the announcement that he’s largely stripping the News Feed of news, he’s breaking his own site, too. This radical overhaul of Facebook is a concession of defeat. At some point in Facebook’s rise—its march past the 2-billion-user mark—the realization dawned: Facebook is now the most powerful publisher in the business, the mother of all media gatekeepers. Initially, that realization dawned on everybody except apparently Facebook itself, perhaps a willed state of ignorance. The company described its product as a mere “tool,” and protested that it played no role in organizing the news that it broadcasts, as if it weren’t imposing its values on the News Feed, as if is weren’t providing a sense of hierarchy to the mass of posts it splays. That description, which trumpeted Facebook’s passivity and neutrality, could never really sustain close scrutiny. And after the election of Donald Trump, Facebook has received no end of that.

Digital Media

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Facebook is preparing the ground for a significant shift in emphasis over how its news feed operates by demoting posts by businesses, brands and media to make them less prominent.

Digital Media

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The original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away at the end of the year.

Digital Video

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Plus, Angry Birds and Sonic are on their way

Digital Video

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The concept of ‘social TV’ first came to widespread prominence in 2010 as people embraced sharing their wild and wonderful opinions about TV experiences on social media. That same year, MIT Technology Review named the phenomenon in its top ten ‘breakthrough technologies’. Fast forward to 2017 and social TV is taking on a much different …

Digital Media

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To help you make the most of your marketing resources, we took a look at three brands who are doing great things with their Facebook ads.

Digital Media

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I'm getting a dark techie feeling lately that I hoped I wouldn't return to: it's the sensation I had when I cracked open my new Dell Inspiron laptop in 2005..

Digital Media

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Figures Facebook Inc gives advertisers about its potential reach differ from U.S. census data, an investment analyst said on Tuesday, renewing questions about how tech companies verify the value of their digital marketing space.

Digital Media

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Whether you’re trying to keep up with the changing social world or just want to get schooled on the basics, the Silicon Valley Social Media Marketing Course and Certification ($29, over 90 percent off from TNW Deals) will not only get you socially savvy, but also earn you credentials to make your social mastery a paying proposition.

Digital Media

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Researchers at Facebook realized their bots were chattering in a new language. Then they stopped it.

TechWorld

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We haven't had a major new technology company in more than 10 years.

Digital Media

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With so many graphic design tools at your disposal the lack of a design degree should not stop you from creating a great Facebook ad image.

Digital Media

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Check out the full course for 50% off at http://www.udemy.com/growth-hackers-conference/?couponCode=YouTube50. This is part of a 10-hour course from the Grow...

Digital Media

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Google and Facebook swallowed 20 percent of the entire global media advertising pie in 2016, per Zenith.

Digital Media

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The number of businesses using Facebook to advertise their products and services has increased by 1 million since the end of last year to hit the 5 million mark.

Digital Media

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WATCH THE FOLLOW-UP: https://www.youtube.com/watch?v=oVfHeWTKjag The problem is much worse than I originally thought. Share this on Facebook ;) Facebook is a...

Digital Media

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Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?

Digital Media

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Are you making other people money online? Are you a digital sharecropper, or worse a digital indentured servant? If you participate on sites link Facebook or...

Digital Media

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What’s digital sharecropping, anyway? Digital sharecropping is a term coined by Nicholas Carr to describe a peculiar phenomenon of Web 2.0. One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few. In other words, anyone can create content on sites like Facebook, but that content effectively belongs to Facebook. The more content we create for free, the more valuable Facebook becomes. We do the work, they reap the profit. The term sharecropping refers to the farming practices common after the U.S. Civil War, but it’s essentially the same thing as feudalism. A big landholder allows individual farmers to work their land and takes most of the profits generated from the crops. The landlord has all the control. If he decides to get rid of you, you lose your livelihood. If he decides to raise his fees, you go a little hungrier. You do all the work and the landlord gets most of the profit, leaving you a pittance to eke out a living on. Well, we’re professional content marketers — not subsistence farmers — and our work doesn’t involve 12-hour days in grueling conditions. So is sharecropping still dangerous?

Digital Media

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"2016 offered painful reminders of all the things that media doesn't control."

Digital Media