Our Methodology
Our mission is to bring efficiency, transparency and accountability to programmatic media buying across video and display. Attached here is a short introduction to what we do. Below is a brief summary of our core offering.
Supply
We leverage our own unique supply of premium inventory and the open marketplace to offer maximum reach, scale and frequency efficiencies over any walled garden.
Data
Using Lotame as our third party data partner EMX is able to execute campaigns using behavioural targeting, demo targeting, geo targeting, as well as first party data. We use our proprietary technology to offer 100% deterministic contextual targeting.
100% Brand Safety + Guaranteed KPIs
With EMX's proprietary Post Bid technology we are the only adtech company in the industry with the ability reinspect a won impression and reject any impression that does not meet the campaign criteria with no costs to ourselves or our clients. This allows us to guarantee 100% brand safety, completion rates of 80%+ and viewability rates of 80%+.
Transparency
EMX understands how important transparency is to agencies and brands, so we provide complete visibility on where we run campaigns, the optimisations we make during the campaign and how many impressions we have rejected during the campaign. And we provide MOAT and IAS reports for verification.
Reporting & Actionable Insights
As part of the Engine Group of companies (enginegroup.com), data and insights are in our DNA. EMX understands that world-class reporting and insights are a critical component of any digital campaign, therefore we include a Campaign Effectiveness Study at the end of every campaign we run to enable our agency partners to provide robust, actionable learnings to their clients.