End the year on a postivite note with Asia Partners report 2019 that elicits the success metrics and needs of the the tech business ecosystem in Southeast Asia.
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End the year on a postivite note with Asia Partners report 2019 that elicits the success metrics and needs of the the tech business ecosystem in Southeast Asia.
Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.
Mark Zuckerberg moved fast and broke shit, lots of shit. He broke journalism, by radically deflating the value of the digital advertising on which the livelihood of media now depends; he broke the reading habits of his users, the lab rats in his grand experiment, by constantly manipulating them and feeding them an endless stream of dreck to jack up their “engagement” with his site; and in a way, he broke American democracy, by sitting on his hands as a foreign adversary exploited his platform and by creating the world’s most efficient vehicle for spreading political lies and agitprop. Now, with the announcement that he’s largely stripping the News Feed of news, he’s breaking his own site, too. This radical overhaul of Facebook is a concession of defeat. At some point in Facebook’s rise—its march past the 2-billion-user mark—the realization dawned: Facebook is now the most powerful publisher in the business, the mother of all media gatekeepers. Initially, that realization dawned on everybody except apparently Facebook itself, perhaps a willed state of ignorance. The company described its product as a mere “tool,” and protested that it played no role in organizing the news that it broadcasts, as if it weren’t imposing its values on the News Feed, as if is weren’t providing a sense of hierarchy to the mass of posts it splays. That description, which trumpeted Facebook’s passivity and neutrality, could never really sustain close scrutiny. And after the election of Donald Trump, Facebook has received no end of that.
Is 2018 all about the "new you"? Well, why suffer the tedium of the gym or nicotine withdrawal when you can read this.
Video advertising highlights Video advertising now accounts for $894.4 million of expenditure, up $294.4 million (or 50 percent) compared to the previous year. It now makes up 32.9 percent of General Display advertising expenditure, compared to 24.3 percent in 2016. “As mobile and video advertising continues to drive the growth in online advertising, IAB Australia is committed to helping brands, agencies and publishers improve their understanding of the mediums,” added Vijay Solanki, CEO of IAB Australia. “During the last quarter alone, the IAB Video Council has published its inaugural Connected TV White Paper and the Video, Audio and Mobile Councils have published new Glossary of Terms to equip marketers with a common understanding of metrics and terms – with much more to come before the end of 2017.”
These 3 reasons will make you seriously consider creating a video marketing campaign…
In this clip from Gary Vaynerchuk's Inbound 2016 keynote, he explains the current state of marketing using his insight working with the biggest brands in the...
Ready for your stats roundup? It’s a good’un, I promise.
If you want to succeed in the realm of digital marketing, it’s best to stop thinking about each strategy or area of development as separate; instead, try to see them as shades of the same campaign.
Never before have we had the opportunities to connect to a broad audience like we do today. What does that mean for individuals, our culture, and for the fut...
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
Here's what is really happening to advertising's pulled budgets.
With 21 million Internet users in the country, Malaysia is one of the most digitally connected nations in the region. The number of internet users has been steadily on the rise and last year, the Department of Statistics reported a 145 percent mobile penetration, with 44.5 million subscriptions in the country. As Malaysia poises to thrust itself into the forefront of the digital economy, the trend is expected to continue – sending a powerful message to brands that are looking for direction in digital marketing. Beyond the mobile device, the high percentage of digital reach also means that the advertising industry can and has pivoted in a new direction to include possibilities that were previously unheard of. The Asia Pacific digital ad market achieved five percent growth in 2016, and has accelerated even further this year. Based on spending alone, it’s clear that marketers are fully aware of the impact of digital. Yet, because of the free reign it provides, it is just as easy to have investments spiral down a dark tunnel. This fear of the unknown and lack of transparency have resulted in tighter restrictions on digital spending, where ads are not placed in front of the right – or even real – eyeballs. Retreating from this untapped potential, global retail behemoth Procter & Gamble (P&G) recently revealed a fall in digital ad spending. Similarly, Unilever also highlighted this year that a significant portion of its three-year US$7 billion cost cuts would come from its marketing spend. While the sea of social media users in Malaysia is large – and brimming with potential for marketers –we cannot assume that anything thrown into this ocean will reel in good results. Advertisers need to understand the bottlenecks achieving their desired results and put their dollars in the same bucket as...
Only 17 percent of companies describe themselves as delivering a new digital experience.
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn't broken, and pulling ad spend isn't the answer.
It's time for marketers to change their approach to digital so that it matches their audiences' everyday reality: digital is the 'new normal'.
When I was about ten years old, I was watching a product photo shoot in a Los Angeles studio. The photographer had set up the shot, and the camera was on the tripod, loaded, focused and ready to go. At his invitation I pushed the shutter release and the flash fired and an image was created. I still remember the photographer then wondering aloud to the other adults in the room about the nature of creativity and who should actually be given credit for the photo that I had just made. He had procured the job, he had signed the contract, he owned the equipment, he had set up the shot, loaded the camera, adjusted the settings and calibrated the lighting. But in the end it was I who actually took the photo. (this being the days of 35mm slide film we wouldn’t know whether the photo was even worth taking credit for until sometime later.) Of course many photographers have stylists, producers, assistants and other assorted staff, all contributing in their own way to the process of creating images. So then what is a photographer, really? The individual who pushes the button? Is a photographer merely someone with the means and the technical know-how to create a photograph or is there something more to it? And in the digital age when almost everyone has access to the means to create, manipulate and distribute original content does it really even matter anymore? Has photography, like some much in these digital days, become just another commodity? I bought my first digital camera in 1998 for about $1,300. It took decent photos, but at 3.1 megapixels they were not useful for much more than sharing pixelated snapshots via email. Today you can buy a camera that fits comfortably in your pocket and takes amazing high-resolution images for under $200. Someday soon that same camera will be half the price and a better, even smaller camera with more features will have taken its place. This in addition to the multitude of cell phones and mobile devices out there, also with digital cameras embedded. With each day that passes cameras are becoming better, cheaper and more ubiquitous. Consider the number of people in the last decade for whom photography has gone from an occasional hobby to a staple of everyday life. There are currently about seven billion people on the planet and more and more of them are getting their hands on good quality digital cameras every day. So how much content is being generated by these billions of people with billions of cameras and where it is all going? We have to assume that at least some percentage of the content is commercially viable, even just as stock. A few years ago a friend of mine won an all-expenses-paid trip for two to New York City in a photography contest with a photo she had taken accidentally at a Cirque Du Soleil show using a cheap consumer point and shoot camera. Accidental excellence. Are we seeing the Infinite Monkey Theorem in practice before our eyes? The barrier to entry represented by the high price of camera equipment, film and processing used to be one of the primary dividing lines between the professional and the recreational photographer. If you weren’t planning to make a living with it there was really no reason for anyone to make the investment in the expensive equipment needed to be a serious photographer. Once you had the equipment the rest becomes subjective, so who is to say that you’re not a photographer if that’s what you say you are? The term “f8 and be there” is a tongue-in-cheek way that photojournalists summarize their craft, meaning that most of being a successful shooter is being in the right place at the right time. So if being there is half the battle, then why not use images from people who are already there? Especially in these days of declining newspaper and magazine distribution and ad revenues, how can a publication justify sending a foreign photojournalist to a war zone when there are untold number of people with high-resolution cameras already there and already shooting free of charge, without hazard pay, life insurance, plane tickets or the burden of worrying about one of your staff being hurt or killed. CNN often uses footage from non-staff, labeling it as “amateur video” or an “iReport”. User-generated content is making its way more and more into television news broadcasts, just as it has in print media. This radical change in the paradigm of what it means to be a professional photographer in the digital age once again challenges our traditional notions of who creates content and who consumes it, just as it has shaken our view of what a book is. The irony is that as cameras keep getting cheaper and better at taking high res images our appetite for print-ready imagery is declining along with print media itself as more and more people view images on screens instead of on paper.
Australia is the only other Asia Pacific country in the top 10
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have be...
With professional services firms such as PwC now adding both digital and creative capabilities, are digital agencies becoming obsolete?
Get ready for the re-connection of audiences and brands over the next five years.
