Manas says platforms are blurring the line between media and retail while retailers are behaving like media.
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Manas says platforms are blurring the line between media and retail while retailers are behaving like media.
"The question is whether the paper can really commit to the strategy."
The original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away at the end of the year.
The Seattle-based company is thinking beyond product advertising.
"The industry is in a holding pattern currently."
Execs said they use engagements, in-house research and just good judgment to measure data-driven storytelling.
Here's what is really happening to advertising's pulled budgets.
Google and Facebook swallowed 20 percent of the entire global media advertising pie in 2016, per Zenith.
The mobile Web is dead. Long live the mobile Web.
