By creating content that embraces the individual, as opposed to trying to fit people into certain boxes, Wong is confident that publishers and advertisers will be able to reach audiences in a more effective way than before.
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By creating content that embraces the individual, as opposed to trying to fit people into certain boxes, Wong is confident that publishers and advertisers will be able to reach audiences in a more effective way than before.
Big Data is making broad categories irrelevant for targeting consumers.
